Ultra X Acquires Dragon’s Back and Northern Traverse
Ultra X Secures the Future of The Dragon’s Back and Northern Traverse races Speaking to Kate after the announcement, Ultra X co-founder Sam Heward emphasised that the priority is not reinvention, but continuity and they want to reassure runners that the Dragon’s Back Race and Northern Traverse will retain their identity following their acquisition from Ourea Events. “It’s important to […]
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