Is the Tide Turning on UTMB’s plans for World Domination?

On Thursday October 26th 2023, the IRONMAN-owned UTMB organisation announced that it would be putting on their first Canadian race. A full scale UTMB World Series event over the weekend of September 28-29th 2024. Ultra Trail Whistler – UTW. But rather than the positive reaction they hoped to get from North American trail runners, the announcement seems […]

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